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Find the Words 

That Drive Business Success

When you explain what your business does, eyes should light up and customers should line up. But when you live and breathe that business, it can be hard to see it clearly and explain it intuitively.

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I help you describe what your business does, how you do it differently, and why it matters.

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For more than 20 years, I have helped B2B businesses in complex industries clarify the message, connect authentically, and drive meaningful engagement with their target markets.

Positioning

Develop the positioning that articulates the unique value you offer your target market.

Messaging

Communicate your value with clear, compelling, full-funnel sales and marketing messaging. 

Thought leadership

Drive awareness and build trust by showcasing your insights, ideas, and expertise.

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I'm Hayden, a content strategist and writer with two decades of experience in B2B communications. I help companies that operate in specialized industries or offer complex products and services to clarify their value and amplify their impact. Learn more or connect with me on LinkedIn.

Some Companies I Have Worked with.

© 2025 by Vocative Communications Inc.

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