In Business,
Every Word
Counts.
The world may be awash in clips, memes, and emojis, but words are still the primary medium for engaging, educating, influencing, and converting your ideal customers.
Make sure that every word moves your business forward by defining your purpose, capturing your personality, and sharing your unique and valuable perspective with the world.
Positioning
In a crowded marketplace, how do you stand out? Positioning articulates what differentiates you from the competition and resonates with specific market segments.
Positioning identifies your closest competitors, your key differentiators, the customer value those differentiators represent, and the customer segments who recognize and benefit from that value.
Through AI-assisted desk research and interviews with internal stakeholders, customers, and prospects, I help you explore your market position, competitive environment, and customer base in detail.
The end result is a document that defines the category you compete in, the competitors you go toe to toe with, the ways in which you improve on their offerings, and the benefit this approach confers on your ideal customers.
Messaging
How do you engage, inform, and influence customers throughout their journey?
Messaging articulates the specific phrasing, key points, and broad themes that guide the creation of clear, consistent, impactful marketing and sales content. It encompasses the mission, vision, and values that inspire trust, the product/service descriptions that clarify the offering, the proof points that lend credence, and the themes that situate your approach within the context of a specific industry, inflection point or trend. demonstrate the relevance that lend credibility and weight to your market position.
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Through interviews and feedback, I create the key elements of your messaging and apply them to core content such as web pages, battlecards, email campaigns, and social media.
Thought Leadership
Your business has a wealth of valuable insights to share with the world. The combination of your industry knowledge, proprietary data, subject-matter expertise, and market position adds up to a unique viewpoint that can be turned into featured articles, white papers, reports, and ebooks that generate demand, inspire trust, and establish credibility with the people you most want to reach.
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Through AI-assisted research and interviews, I help you identify the themes and topics that you are uniquely positioned to cover and that your target market is uniquely positioned to benefit from.
At the end of the process, you will have a thought leadership plan that clearly articulates your unique industry perspective, the big themes that inform your conversation, and a collection of topic outlines that translate those themes into ideas for top-of-funnel content that communicates powerfully and moves your business forward.
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